Released on: June 3, 2008, 4:17 am

Press Release Author: Rashika

Industry: Telecommunications

Press Release Summary: MyDuniya Networks Private Limited, a pioneer in 'Beyond
Voice' applications for the mobile consumers, today announced the launch of their
next generation consumer SMS applications.

Press Release Body: MyDuniya Networks Private Limited, a pioneer in 'Beyond Voice'
applications for the mobile consumers, today announced the launch of their next
generation consumer SMS applications.
The Indian mobile consumer market is the second largest globally with over 260
million subscribers and targeted to reach 500 million by year 2010. With only 3.9
million broadband connections and about 32 million active internet users, the power
of the web reaches a small fraction of the mobizen.
According to Mr Jagdish Kini, Founder and Chairman, MyDuniya Networks Private
Limited "MyDuniya Platform brings processing power of the web and reach of the
mobile to provide simple and useful applications that make a difference to the way
we live. The digitally separated will immensely benefit from simple and easy to use
applications that are supported by MyDuniya".
Mr K.Ganapathy Subramanian, Founder and CEO, said that "We have launched our initial
services on SMS platform considering that SMS is the most widely used non voice
service. Our services are designed with consumer choice, convenience and usability
as focal points."
MyDuniya empowers an entry level mobile user with several convenience services
through SMS without the need for GPRS/Internet that spare the trouble of reaching
out to a computer. The user, just by sending an SMS, can
. Send an e-mail
. Save and retrieve any personal information
. Send a file to an e-mail address
. Share and access contact information
. Interactive Group messaging
MyDuniya is also facilitating enterprises and web portals by providing them a
channel to reach out to their mobile consumers. The platform supports two way
interactions and can be leveraged for a variety of customised services.
To provide high quality services for the mass market the company is implementing
these services using a shortcode - 53695 which is priced at Re1/-only. Currently
this is operational with Airtel in Karnataka and will be expanded with national
coverage shortly. The company is in dialogue with other operators for integration in
the near future.

About MyDuniya
MyDuniya was founded in 2006 with a vision to empower consumers and enterprises to
communicate beyond voice. MyDuniya provides convenience SMS applications for
consumers and enable enterprises to interact with their customers. The company was
founded by K.Ganapathy Subramanian who has been part of the innovation industry as a
VC for over fourteen years and Mr Jagdish Kini, Founding Partner of Enterprise5C a
management consulting firm. Mr Kini is an eminent CEO in consumer services and
products industry having built brands such as Airtel, Gillette, L'Oreal and P&G.


Web Site: http://www.pragmacommunication.com

Contact Details: Media Relations
Rashika Jindal,
Pragma Communication
+91 9900 128128 / +91 80 2572 5741
rashika@pragmacommunication.com